Cinecittà Studios Revamp gains traction thanks to more soundstages

Cinecittà Studios Revamp gains traction thanks to more soundstages

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The ongoing overhaul of the Cinecittà studios in Rome is gaining traction thanks to the booming demand from international productions, while the number of sound stages is increasing, offering realistic prospects of turning a profit by the end of 2022, which is a year ahead of schedule.

Cinecittà has been undergoing a radical revamp since June 2021, conceived by CEO Nicola Maccanico, when European Commission President Ursula von der Leyen and Italian Prime Minister Mario Draghi (pictured above in Cinecittà) together visited the iconic studio lot and held a press conference in the massive Studio 5 – known as the second home of the late great filmmaker Federico Fellini – to announce a €300 million ($300 million) investment to meet growing international demand for studio space,

Maccanico, a former senior executive of Warner Bros. and Sky Italia, said Cinecittà is now running at full capacity and fully booked until mid-2023. This is largely due to having lured international productions such as the Vatican thriller ‘Conclave’, directed by Edward Berger and toplining Ralph Fiennes and Stanley Tucci, produced by FilmNation Entertainment; and Angelina Jolie-directed drama “Without Blood,” starring Salma Hayek, who was the first to use the facility’s brand-new T18 virtual production stage with a giant LED wall.

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Recorded “Without Blood” at Cinecittà as part of the studio’s overall five-year service agreement with Fremantle, which includes Joe Wright-directed high-end TV series “M,” detailing Benito Mussolini’s rise to power, soon to be there as well will start filming.

Cinecittà, which has full-service facilities including editing suites, sound mixing and 35mm film processing, has also benefited from Italy’s generous 40% tax cut, which was increased from 30% during the pandemic.

“Italy is now an established shooting destination and Cinecittà is increasingly becoming a magnet thanks to its current efficiency,” Maccanico said.

International productions currently account for 70% of the studio’s occupancy with Maccanico in expansion mode to meet growing demand.

“Today we have 8,000 square meters (86,000 square feet) of stage space and the short-term goal is to reach 20,000 square meters,” noted Maccanico, who is in the process of adding five new sound stages on the Cinecittà site, making it a reality. number from 19 to 24.

The Cinecittà chief noted that the second phase of his planned expansion also continues after the preliminary agreement he signed in December 2021 with the state bank Cassa Depositi e Prestiti to acquire a plot of land adjacent to Rome’s film facilities. This country will give Cinecittà the space to roughly triple its backlot and build eight new sound stages that will bring the total number to 32.

Meanwhile, to meet growing demand, Cinecittà recently signed a six-year deal with Lumina Studios in Rome, which has four sound stages on the north side of the Italian capital that can fill the gap while new sound stages are built on site.

The aim, when the expansion of Cinecittà is completed, is to become the largest studio space in Europe and also gain a competitive advantage over other prominent European facilities such as Studio Babelsberg in Germany, Origo Studios in Hungary and Nu Boyana in Bulgaria.

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