Constanza Arena, Ex-CinemaChile Head, Launches Agencia La Luz

Constanza Arena, Ex-CinemaChile Head, Launches Agencia La Luz

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In a groundbreaking move, Constanza Arena, the former Executive Director of CinemaChile, has founded Agencia La Luz, an agency and project incubator that will represent many of Chile’s key writing, directing and acting talents in international markets.

Many writers are connected to Chile’s burgeoning premium drama/audio scene. Julio Rojas, a client of Agencia La Luz, created and wrote “Case 63”, Spotify’s most listened to original scripted podcast in Latin America, with an English-language version I the works with Julianne Moore and Oscar Isaac, and co-wrote Pablo Fendrik’s Latino sci-fi series ‘The Shelter’ by Starzplay, Pantaya, Fabula, Fremantle.

Enrique Videla and Paula del Fierro co-wrote Lucia Puenzo’s “La Jauría” for Fabula and Fremantle, while Videla, one of Chile’s greatest writers, co-wrote “Dignity” for Germany’s Joyn, “42 Days of Darkness” for Fabula and Netflix, “The Shelter” and “The Cliff” for The Mediapro Studio.

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Agencia La Luz’s directorial lineup also largely includes young up-and-coming talent who broke out with early films. Actor-turned-director Manuela Martelli made an impressive feature film directorial debut with “1976,” which had its world premiere at this year’s Cannes Directors’ Fortnight and scored 100% positive reviews on Rotten Tomatoes.

Julio Rojas, Paula del Fierro and Enrique Videla

Thanks to Agencia de Luz

Theo Court’s second feature, “White on White,” won the Venice Horizons Best Director award and was chosen as Chile’s Oscar entry.

A few La Luz talents have been brought in by ‘Spencer’ producer Fabula, Pablo and Juan de Dios Larraín’s premium film and series production powerhouse, to lead titles for major streamers.

Pepa San Martin, who won the Generation Kplus Grand Prix of the Berlin festival and San Sebastians Horizontes Latinos with her debut “Rara”, now co-directs with Sergio Castro (“La Mujer de Barro”), another client of Luz, “Llévame al cielo”, from Fábula and Disney+’s first series shot entirely in Chile.

Of the actors, Paula Luchsinger headlines Pablo Larrain’s next film “El Conde”; Renata Gonzalez Spraljic leads “Llévame al cielo.”

Other clients include Alejandro Goic, a regular in Fernando Guzzoni’s films, this month’s winner of the Venice Horizons Award for “Blanquita”; Julio Jorquera, who directed episodes of “News of a Kidnapping” produced for Prime Video by AGC Studios and Invercine&Wood; and Alondra Valenzuela and Sara Becker, stars of Lone Sherfig’s “La Contadora De Películas.”

Renata Gonzales. Alejandro Goic and Paula Luchsinger

Thanks to Agencia de Luz

Agencia La Luz will represent its clients in third-party productions, as well as help generate and package projects that will take it to the international market, Arena told. Variety.

“We will represent talent in front of and behind the camera,” said Arena. “We want to export talents and internationalize careers, develop ideas and companies, connect people and projects. We will guide, orient, advise and guide careers, ideas and works,” she added.

La Luz’s talent can benefit from Arena’s far-reaching network of contacts, one of the broadest of any executive in Latin America, accrued from 2012 to this year through her work as Executive Director of CinemaChile, which she grew into one of the Latin American US most formidable international movie TV promotion organizations.

Market factors also favor Agencia La Luz. Currently, there is a nutritional frenzy for top talent in most major markets. For the past 15 years and more, Chile has pushed way above its weight producing a long litany of major festival film winners and now producing artistically ambitious drama series for streamers and super-indies around the world.

In a new streamer environment, the Spanish-speaking world is emerging as the largest accessible language market in the world, hosting nine of Netflix’s top 20 non-English series and movies. Most of La Luz’s talent list is still young or very young in professional terms and her ambitions, given the small size of the Chilean market, ensure success abroad.

Manuella Martelli, Theo Court and Pepa San Martin

Courtesy of SSIFF / Agencia de Luz

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