Paris-based premium children’s content producer Cottonwood Media has announced that its sister distribution company, Federation Kids & Family, has acquired the world rights to its upcoming TV series “Welcome to Lolyland.”
The project is one of 80 presented this week at Cartoon Forum, the leading European event for animated TV series in development aimed at industry professionals, taking place in the southeastern French city of Toulouse.
Based on the original “Lolicornes” comic books by Cédric Asna, Emmanuel Martin and Pierre Walterspieler, who are working on the TV adaptation, the series will consist of 52 11-minute episodes for six to nine year olds.
It tells the story of Penny, an ordinary 10-year-old girl who wakes up one day in a strange world full of unicorns, cyclops, dragons and all kinds of strange creatures. She too has a strange horn on her forehead. On her quest to find out how this happened and how to get back home, she makes new friends and embarks on a series of missions for Grandma Loly, the mad ruler of Lolyland.
When asked about the show’s standout qualities, Cottonwood founder and CEO David Michel said: Variety that it’s part of the company’s strategy to create more culturally specific shows for an increasingly demanding audience.
“If you look at the kind of shows we’ve produced over the years that are doing well, “Find Me in Paris” is a show about a girl lost in time in Paris, which is very popular internationally and in the US. did well, the other live action show we have now, “Theodosia”, is set in England in 1905. These shows are very culturally specific and [“Welcome to Lolyland”] fits in: we don’t try to be culturally generic. So the comic we’ve been working on is very French, the design and humor are very French, and that’s what we went for – it’s part of this trend of going back to local for a global audience.
With an expected general slowdown in the market, according to Michel, the aim is to rely on quality rather than quantity. “For companies whose strategy relies on volume, it becomes quite problematic,” he said. “Because the volume of commissions from the streamers is already falling. So we’re going for quality, a very limited number of shows and titles, and nurturing them to make sure they really stand out.”
Cartoon Forum will run from September 19 to 22 in Toulouse.