James Cameron Says 3D Isn’t Dead Before ‘Avatar 2’ Opens

James Cameron Says 3D Isn’t Dead Before ‘Avatar 2’ Opens

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James Cameron wants you to know that 3D isn’t dead yet. The format was revived with the release of Cameron’s 2009 blockbuster ‘Avatar’, which remains the highest-grossing film of all time at $2.8 billion. “Avatar” was quickly followed by Tim Burton’s 3D “Alice in Wonderland”, further proving the bona fides of a 3D release with a worldwide gross of $1 billion. Countless 3D movies followed, from comics to studio projects like “Gravity” and “Life of Pi.” A 3D release no longer has much of an impact on the public, although Cameron refutes the claim that it’s completely dead.

“3D seems to be ‘over’ for most people. But it’s really not over. It’s just been accepted,” Cameron said during a roundtable to promote the upcoming re-release of “Avatar” (via /Movie). “It’s just part of your choices now when you go to the cinema to see a big blockbuster.”

“I liken it to color,” the filmmaker continued. “When color films first came out, it was a big deal. People went to movies because they were in color. I think around the time of ‘Avatar’ people started watching movies because they were in 3D… I think it had an impact on the way movies were presented that are just kinda accepted now and part of the zeitgeist and how it is done. ”

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As Cameron noted, 3D movies were widely embraced by critics and audiences for a time in the 2010s. The director said: “’Avatar’ won the best cinematography with a 3D digital camera. No digital camera had ever won the Oscar for best cinematography before. Then, two of the following three years, the same cameras were used by the Oscar-winning filmmakers. So you have 3 of the 4 years the Academy has embraced digital cinematography. And all 3 of those movies were in 3D.”

Whether Cameron can revive interest in 3D filmmaking with the upcoming “Avatar” sequel, “Avatar: The Way of Water”, remains to be seen. The original “Avatar” returns to theaters in its 3D format on September 23. “Avatar: The Way of Water” debuts in theaters on December 16

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