Joshua Jackson could be on his way to becoming Hollywood’s next big mogul.
Maybe not, but his company Liquid Media Group is doing what they can to help indie filmmakers get their movies made.
“In its most basic form, it’s a studio for the modern age,” Jackson told me earlier this summer, shortly after being named interim CEO of Liquid Media Group. “I’ve been through this as an independent producer. It’s like pulling teeth trying to find the right agent to wrap it up and then find the right funding for it and then at the end find the funding gaps for it and then find all the creatives you need to get the thing and then have it edited and then finished and then distributed.”
Liquid Media’s portfolio includes Indieflix, Digital Cinema United and iGems. The latest launch is the distribution platform Projektor. “It takes a lot of bandwidth to try anything,” Jackson says. “What we want to be is that studio partner like it used to be, but less punitive on the money side. Our success is the success of the filmmaker. But the idea is to create as many touchpoints as possible on each project so that we can help you find your audience and monetize your product.”
Jackson doesn’t want to compete with power brokers like Netflix, Apple, Hulu or Amazon. “Ideally, you’re already making a movie for someone like Netflix,” he explains. “They have offered an x amount of funding, but you have to fill in a piece and then you really have to do it and then they finally receive it. There are still plenty of touchpoints where we can ease the friction to get the thing done so you can deliver it to your distribution partner.”
Liquid Media is also looking for content that may not be suitable for Netflix or Amazon. “There’s a row of 30 under them and probably 120 under that,” Jackson says. “It’s just a lot of noise to navigate and we want to be your partner in navigating that noise.”
In its most recent financial reporting, Liquid Media’s revenue for the second quarter of 2022 was $1,657 million. That is an increase of 187 percent compared to the first quarter. Gross profit as of May 31 was $496,618, compared to a gross loss of $130,306 for the same period a year ago, according to the company.