With each edition that passes, Film Bazaar is moving away from its origins as a project-matching event and becoming more of a full-service marketplace. The new stretch of waterfront pavilions resembles Cannes’ marketplace, underscoring the event’s stated goal of promoting India as a global content hub.
The expanded and upgraded pavilion area this week houses the offices of Indian states, country-specific showcases, private organizations and national film promotion agencies.
Russia, currently shunned by various festivals and events in the entertainment industry in the West, feels at home in Goa. “It is reminiscent of Marche du Film at the Cannes Film Festival. This is a great idea with convenient space that is nicely equipped,” said Anna Ryasik, Head of International for Russian Content Worldwide.
Along a promenade along the Mandovi River, India’s Film Facilitation Office and a pavilion dedicated to book adaptations jostle with state offices including those of Bihar, Gujarat, Maharashtra, Madhya Pradesh and Tamil Nadu. The tent pavilion format also includes international representation from Dubai Studio City, France, and booths operated by UNICEF, Invest India, Start Up India and the National Film Archives of India.
Ritesh Baijal of Ernst & Young, Representative of Maharashtra State, said: “We are regular participants of Film Bazaar. This year’s approach is different and very good. Each state has been given a lot of space to showcase what they have to offer filmmakers. We networked well and exchanged ideas.”
“We are delighted and honored to be here to discuss and present St Tropez as a potential filming destination. We walked around the pavilions which gave us a very good idea of the possibilities of Indian cinema’, says Georges Giraud, deputy mayor of St. Tropez in the south of France. “This was a great opportunity and we plan to host a permanent Indian cultural festival in St Tropez next summer.”