Possible Bray Wyatt link to WWE’s new “White Rabbit” teasers revealed, another hint for The Fiend

Possible Bray Wyatt link to WWE’s new “White Rabbit” teasers revealed, another hint for The Fiend


It looks like designer Kyle A. Scarborough may be linked to WWE’s new “White Rabbit” teasers.

As we’ve noted, WWE played Jefferson Airplane’s song “White Rabbit” in between commercials and matches during Friday’s SmackDown, the non-televised live events, and then again during last night’s RAW. The house lights go out, the song starts playing and then a red light goes over the arena when the song ends. WWE continued the teasers on last night’s RAW when a QR code was shown behind Austin Theory during a backstage segment, then re-appeared in the crowd during The Brawling Brutes’ win over The Street Profits, which took place around 9: 23 was shown, the same time shown in the video. The QR code led to a page on the WWE website and featured a cryptic white bunny video playing a game of Hangman, adding to speculation that these teasers could be related to Karrion Kross or, more likely, Bray Wyatt.

A message on the WWE website says “Feed Your Head” and then a video plays in which a white rabbit goes into a hole, and then the rabbit plays a hangman game. The question is, “Who killed the world?” The answer then says “You did it” An hourglass is shown spinning at the bottom of the Hangman game, then the message “Come with me” is displayed as the rabbit jumps back into the hole. The screen will then alternate between a white “9.23” and a blue “9:23” message on the screen. A white and blue rabbit is also interspersed with the numbers and the white rabbit has red eyes. There is speculation that this could be a reference to this week’s WWE SmackDown on Friday, September 23 at 9:23 PM. You can click here for the original RAW report, but you can also watch the related videos below. You can click here for a report of backstage talk about the teasers and Wyatt’s potential WWE return.


In an update, Scarborough took to Twitter on Sunday and posted a photo of an evil rabbit, a piece he made a while ago, not just last weekend. He captioned the photo with: “Feed your head”.

As previously mentioned, “Feed Your Head” is the message at the beginning of the QR code video that was linked during the two RAW segments, featuring the White Rabbit and Hangman game.

Scarborough has created designs, props, merchandise and equipment for countless WWE and AEW wrestlers over the years. He has also done tattoo work for professional wrestlers, including Wyatt. Scarborough is also known as the tattoo artist who brought Wyatt’s character “The Fiend” to life, along with effect artists Jason Baker and Tom Savini, who also have a long-standing working relationship with WWE. You can click here for a January 2020 Slam Wrestling interview with Scarborough about how he met Wyatt and brought “The Fiend” to life, and how Wyatt’s creativity led to their creation.

It seems that some people accused Scarborough of trolling or editing the fans by tweeting the picture of the rabbit. He responded, pointing out how he also created art for Kross, which fans have also speculated about the “White Rabbit” teasers being linked to.

“I’ve also signed @realKILLERkross before, if you want to assume my work is trolling. [man shrugging emoji] Anyway, just remember what the dormouse said,” Scarborough wrote of a piece he made about Kross.

It seems that “what the dormouse said” is a reference to a line from Jefferson Airplane’s “White Rabbit” song – “Remember what the dormouse said: Feed your head”, which itself is a reference to Alice’s Adventures In Wonderland.

In a related comment, fans pointed out that Jefferson Airplane also has a song called “Let Me In,” which is, of course, an expression used by Wyatt.

Scarborough has also made several tweets since his “White Rabbit” teaser, which you can see below. These may have nothing to do with the teasers, but one photo is a piece of Dexter Lumis. There are still some possible clues or hints in some of Scarborough’s tweets and fan replies, but it remains to be seen if this is actually related to a new WWE program, and it could just be strong speculation.

You can see the aforementioned tweets below, along with Monday night’s videos:

Stay informed


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